You’re not running a big company, and chances are, you don’t want to. Still, there are things large companies do better than most small ones – and you can adopt their strategies without losing your personal touch.
First: structure. Big companies rely on routines, processes, and checklists to avoid reinventing the wheel. You don’t need corporate systems or multiple managers, but you should write down how you handle key tasks – from quotes to delivery. It saves time and reduces mistakes.
They’re also good at reviewing their work. After every project, they evaluate: What went well? What didn’t? What needs to change? Do the same in your own way – a few notes after each job is enough.
They don’t try to sell to everyone. They know exactly who their customer is and how to speak to them. As a small business, it’s tempting to be broad. But clarity sells. Narrow down your niche and speak directly to it. You’ll attract more of the right people.
They’re consistent with branding. Same colors, tone, and message across all channels. Even if you only have a website and an Instagram page, make sure it matches. It builds trust.
And finally: they delegate what they can’t do or don’t have time for. It’s not a cost – it’s a way to grow smart. You can start small by outsourcing a piece of work – bookkeeping, admin, or customer support – so you can focus on what brings in revenue.
You don’t need to be a big company. But you can take the best parts and make them work for your business, at your scale.
